Eventology developed a completely digital communication solution for the 144m2 area of Acindar Arcelor-Mittal steel´s booth @ Fematec 2007.
Guests learnt about steel products through:
- Multiplayer videogame of bending machine simulator.
- Interactive floor and wall.
- Corporate video with virtual host.
- 8m wide screen with HD movie content.
- Advergame of floor by floor building construction
The entire project was created from scratch based on Eventology Global's creative technology solutions.
3D Tracking, Floor Tracking, multiplayer controls. 8x1m HD screen, several 2x1,5m rear proyections, floor projection & semi-transparent screen.