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Client
Brahma beer / AmBev Perú
Project
10m high Outdoor hologram over a hill
Where
Boulevard de Asia, Perú, South America
When
Jan 2007 - 2008

Content
Car drivers suddenly saw a 10 meter high girl dancing with a beer in the middle of a hill found 200 meters away.

Through this huge holographic animation, people inmediatly noticed Brahma Sky Bar: the best place to taste Brahma Beats, the new beer of this brand.

Note about the video: this was a preliminary film. The holographic effect was reinforced later by lowering the ambient light and painting the structure of a darker color.

 

Input
N/A.
Output
Transparent 10x3m HoloInvi outdoor screen in the middle of a hill near the beach. It´s mounted over a structure that is capable of resisting winds of up to 100km/h.

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