Client
DOW Chemical Company
Project
Interactive floor projection @ booth
Where
La Rural, Buenos Aires, Argentina
When
2008, march. Plastics trade show.

Content
Interactive floor projection of 6x4 meters placed at the VIP´s entrance ramp of DOW Chemical Company´s booth at ArgenPlas 2008 venue.

When people walked through the surface, dozens of 3D pellets poped out from the floor with brand´s logos following the action.

The grass growing up from dirt was created to reinforce the sustainability concept.

Input
Floor Tracking is a capture device that allows the application to know the position of people´s steps over the projected floor.
Output
6 x 4 meters floor projection on VIP entrance ramp.