This is an interactive video game challenge based on the Fanta Coke TV commercial. The goal of the game is saving the main character (Todd Touche) from whistlehead and his goons.
The player controls the game with a real Fanta bottle enhanced with an invisible motion tracking device.
See the Ogilvy&Mather campaign @ www.fanta.com.pe & www.fanta.co.uk (which at this time are online with the "No Play Zone" & "Let them Play" campaigns).
Real Tracking of the new Fanta packaging grabbed by the players. LCD screen mounted on 2m high bottle structure.