Client
Fanta Coca Cola
Project
Interactive portable bottle structure
Where
12 Cinemas @ Lima, Perú
When
October-November 2007.

Content
This is an interactive video game challenge based on the Fanta Coke TV commercial. The goal of the game is saving the main character (Todd Touche) from whistlehead and his goons.

The player controls the game with a real Fanta bottle enhanced with an invisible motion tracking device.

See the Ogilvy&Mather campaign @ www.fanta.com.pe & www.fanta.co.uk (which at this time are online with the "No Play Zone" & "Let them Play" campaigns).

Input
Real Tracking of the new Fanta packaging grabbed by the players.
Output
LCD screen mounted on 2m high bottle structure.