Client GUM - Sunstar Americas, Inc
Project Advergame controlled by toothbrush
Where Costa Salguero, Buenos Aires
Sheraton Hotel, Buenos Aires
When Expo Farmacia 2008. Pharmacy expo.
AOA 2007. Odontology venue. Expo Farmacia 2007. Pharmacy expo.
Players used a real GUM toothbrush for controlling this advergame. The virtual toothbrush follows the movements of the player´s hand for removing the plaque from the teeth in the less possible time.
GUM toothbrush equiped with Real Tracking device.