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AvonAdvergame @ moveable installation & portable structure for BTL & interactive campaign.Streets & Shopping Malls @ Peru cities: Lima, Arequipa, Chiclayo, Trujillo, Piura & Iquitos. Ultra Color Rich Extra Plump launch campaign. 2008, august + september. |
The game is controlled by moving the real Avon new lipstick in front of the screen of the portable LCD or moveable interactive installation.
The goal for the girls is to earn points by aiming with the lipstick and painting as many virtual lips as possible.
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Real Tracking of the new Avon lipstick. Portable LCD screen + fixed 42" plasma
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